Toothpaste for sensitive teeth
Colgate® Sensitive Pro-Relief™

Smart White Sensitive Toothpaste

Colgate® Sensitive Pro-Relief™ Smart White toothpaste is uniquely formulated to whiten sensitive teeth.


  • Provides instant sensitivity relief when massaged directly on each sensitive tooth for one minute.
  • Smarter whitening using CalSeal™ technology to fortify the mineral barrier*, while effectively removing surface stains for whiter and shinier teeth.
  • 2018 Beauty Heaven Glosscars Winner for "Best New Toothpaste"
While many potassium based sensitive toothpastes desensitise nerve endings to just numb the pain, Colgate® Sensitive Pro-Relief™ works differently. The exclusive Pro-Argin® formula is clinically proven to seal the opening to exposed nerves for long lasting pain relief^. Switch to Colgate® Sensitive Pro-Relief™ today.

* Against daily acid attacks
^ With twice daily ongoing brushing

Available at leading supermarkets
Colgate® Sensitive Pro-Relief™, it's great, it's opened up a whole new world of calories to me!
Sydney, NSW

How does Pro-Argin® Technology work?

Pro-Argin Technology

Pro-Argin® Technology is designed to provide instant and lasting relief for dentine hypersensitivity.

Schematic illustration of Pro-Argin® mode of action.
For instant relief, apply directly to each sensitive tooth with fingertip and gently massage for 1 minute. For lasting relief, apply to a gentle toothbrush making sure to brush all sensitive areas, brush twice daily.